YES THEORY
Creative direction, production, and coordination of all YouTube episodes on the channel for 3 years, delivering content to millions of viewers worldwide.
Yes Theory is a global YouTube media brand, followed by over 11M subscribers worldwide based in Los Angeles and Paris. The channel creates cinematic, inspirational content that encourages people to seek discomfort and live extraordinary experiences, combining adventure, human connection, and thought-provoking storytelling.
Introduction
As Head of Production for Yes Theory, I oversaw the conception, planning, and execution of every episode of the channel over nearly three years.
Each 40-minute episode, released bi-weekly, reached between 2 and 12 million views. I managed international projects, coordinated cross-functional teams, and ensured high-quality delivery from concept to post-production.
Key Responsibilities
Creative development & concept ideation for all episodes
Full production management: scheduling, budgeting, logistics
Coordination of international teams (crew, talent, editors, partners)
Post-production oversight: editing, color grading, sound design
Maintaining production consistency & quality across the channel
highlights
Subscriber growth: Oversaw production during a period when the channel grew from ~7M to 11M+ subscribers worldwide
over 550 million views across all episodes during those 3 years.
‘Project Iceman’ Documentary Premiere coordination in Paris
End-to-end production: Designed and implemented the entire production workflow.
Built and led a high-performing creative and production team
Managed complex shoots internationally, across + 20 countries
let’s bring your project
to life.
melida.contact@gmail.com
Paris, France